“Top Gun: Maverick” took off in late May and hasn’t looked back. Tom Cruise’s latest outing is now the ninth-highest-grossing film of all time at the domestic box office.
“Maverick,” the sequel to the 1986 hit “Top Gun,” grossed nearly $650 million in the United States alone, a feat only accomplished by a handful of other films. Just last week, ‘Maverick’ overtook 2012’s ‘The Avengers’ to take sole possession of No. 9 on the list, and is within striking distance of overtaking No. 8 ‘Jurassic World’ and No. 7. place “Titanic”.
Despite blockbuster hits like the franchise-long “Mission: Impossible” and 2005’s “War of the Worlds,” “Maverick” is also the first film in the 60-year-old Cruise’s four-decade career to gross more than $1 billion worldwide. Its worldwide box office gross currently stands at nearly $1.3 billion and more.
According to Jeff Bock, media analyst at Exhibitor Relations Co., there is a confluence of factors that have come together to fuel the rise of “Maverick.”
In addition to rave reviews and Cruise’s ability to draw a theatrical crowd, “Maverick” faced far fewer competitors than a traditional summer blockbuster.
“There just weren’t many products on the market,” says Bock. “Movies that have been well received, that have had good word of mouth, have really stuck around longer.”
The only competition ‘Maverick’ faced when it was released on May 27 was ‘The Bob’s Burgers Movie’ which, with a $34 million earning in the past two months, failed to recoup its budget. .
One thing that has made the box office performance of “Maverick” stand out is its stable ticket sales compared to other major films.
“What Top Gun has done is hold that audience week after week, which we just haven’t seen in the era of blockbusters,” he says. “Traditionally, blockbuster movies drop 50% to 60% after that first weekend. What Top Gun did was drop into the 20th percentile. You talk about drops in teens, 20s and 30s week to week.”
The performance of “Maverick” is better than even the most optimistic box office predictors predicted for the sequel, which came out just weeks after Marvel’s “Doctor Strange in the Multiverse of Madness” and a little more than that. a month before “Thor: Love and Thunder.”
“Even the most optimistic box office analysts were saying”Maybe 300 million domestic dollars, “and it doubled that amount and continues to exist,” Bock said. “It just wasn’t planned on any level facing two Marvel movies.”
Where “Maverick” will end up on the all-time charts remains to be seen, but Bock thinks one thing’s for sure: it likely won’t be the show’s final installment.
“I’m sure Paramount will try very hard to get as many ‘Top Gun’ movies as there are ‘Fast and Furious’ movies,” he says. “You can definitely see this new crew getting their own wings and taking this franchise on their own.”
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